My
Story
Get to Know Me
Sarah Lajeunesse is the creator behind This Kinda Life, a lifestyle and motherhood platform that has been sharing the authentic realities of family life since 2017. As a mom of three, including two teens and a young son, she creates relatable content that blends humour, honesty, and everyday moments, building a community where women feel seen, understood, and supported.
Through Instagram, TikTok, and Facebook, Sarah shares candid stories about motherhood, midlife, family, and personal growth. Her engaging and approachable style has helped her cultivate a loyal audience of women who connect with her real-life perspective and authentic storytelling.
Combining her experience as both a content creator and social media strategist, Sarah partners with brands to create meaningful campaigns that resonate with audiences and drive results.
What I do
Having worked in Social Media for the past 10 years I have experience in many verticals including content and influencer partnerships, social media strategy and management and paid social media campaign management.
Social Media Management
Having worked with small and large brands alike, I have gained a broad skillset in managing social media teams including organic, paid and influencer campaigns.
Content Creation
Let me bring your vision to life with captivating content that resonates with your audience. From professional quality images to aesthetic videos I am equipped to execute your vision.
Brand Partnerships
Connect with my management team thiskindalife@emcpower.co for brand partnership opportunities.