Michael Smiley has been told he’s put more men on their knees than anyone else in the area. That’s a huge compliment for someone who specializes in creating gorgeous engagement rings for couples ready to take that next step in their relationship.
For 30 years he has been the designer behind many symbols of true love, including Alex McIntosh’s ring he gave his then fiance, Emily.
“This is a one time event, and you have to treat it that way,” He told us about designing the ring. “I had no idea what to expect or even how to get started on making this ring for her.”
Enter Michael. He showed Alex a few of his past designs, asked a lot of questions to get to know Emily’s personality. Together they designed what Alex had hoped would be a ring Emily would be proud to wear.
We asked Michael if people are generally intimidated by going the custom route rather than a typical “out of the case” route. He says he often finds gentlemen are timid, thinking the price will be higher and that they don’t have the confidence to design such an important piece of jewellery.
“They don’t have to be. I can be competitive in pricing and we work together on the ring.”
When Alex got the final ring back and popped the question to Emily, he says he, “knocked it out of the park.”
“No one else has this ring! He did a really good job, and I know Michael helped him out with it too.”
Watch for the other parts of the Story of the Ring coming to TKL soon. For more on Michael Smiley Fine Jewellery, visit his website.